Luis Freitas, Moet Hennessy

April 21, 2021, 03:04

Host: Jeremy Fain, CEO & Co-Founder, Cognitiv 

Guest: Luis Freitas, General Manager, Moet Hennessy

Episode Summary:

In this episode of Hidden Layers, the general manager of Moet Hennessey discusses the unique marketing challenges faced by the alcohol and spirits industry and the innovative solutions adopted by the company. Jeremy and Luis explore Moet’s strategy of fostering direct consumer relationships, the role of technologies like artificial intelligence and dynamic creative optimization, and the importance of data protection amidst the deprecation of third-party cookies and IDFA. 

Episode Links:

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