Luis Freitas, Moet Hennessy
Host: Jeremy Fain, CEO & Co-Founder, Cognitiv
Guest: Luis Freitas, General Manager, Moet Hennessy
In this episode of Hidden Layers, the general manager of Moet Hennessey discusses the unique marketing challenges faced by the alcohol and spirits industry and the innovative solutions adopted by the company. Jeremy and Luis explore Moet’s strategy of fostering direct consumer relationships, the role of technologies like artificial intelligence and dynamic creative optimization, and the importance of data protection amidst the deprecation of third-party cookies and IDFA.