Hayley Raymond, HelloFresh
Host: Jeremy Fain, CEO & Co-Founder, Cognitiv
Guest: Hayley Raymond, Brand & Creative Director, Hello Fresh
HelloFresh, a renowned meal kit provider since 2011, is the focus of this episode of Hidden Layers, where Jeremy interviews Hayley Raymond, Brand and Creative Director (former associate director of brand and creative marketing) at Hello Fresh. Hayley and Jeremy discuss HelloFresh’s ability to cultivate brand loyalty through customer engagement initiatives like surveys and social media interactions, as well as their utilization of customer data to develop new recipes and enhance the overall experience towards becoming HelloFresh users.