Karen Rogers-Robinson, Truist

February 17, 2021, 03:02

Host: Jeremy Fain, CEO & Co-Founder, Cognitiv 

Guest: Karen Rogers- Robinson, Assistant Vice President of Digital Marketing Automation Platform Strategist, Undisclosed

Episode Summary:

Karen Rogers Robinson, Former Assistant Vice President and Digital Marketing Automation Platform Specialist for Truist Bank, shares insights on the challenges and successes of merging the operations of SunTrust and BB&T banks in this episode of Hidden Layers. Jeremy and Karen explore the complexities of integrating established brands and meeting customer expectations, emphasizing the importance of technology in managing accounts and addressing user needs. Additionally, we touch on the key factors to consider when choosing an email marketing platform and how Truist utilizes tools to map the customer journey. 

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