John Lods, Arm Candy
Host: Jeremy Fain, CEO & Co-Founder, Cognitiv
Guest: John Lods, Chief Executive Officer & Founder, Arm Candy
In this episode of Hidden Layers, Jeremy connected with John Lods, Chief Executive Officer and Founder of Arm Candy. They explored the importance of shifting from audience-focused marketing to outcomes-based viewpoints. John’s goal with Arm Candy is to help companies optimize campaigns for scalability, discussing topics such as the cookieless future, machine learning AI, and more.