Peter DeLuca, T-Mobile
Host: Jeremy Fain, CEO & Co-Founder, Cognitiv
Guest: Peter DeLuca, Chief Creative Officer (CCO), T-Mobile
Jeremy and Peter DeLuca, CCO (former SVP) at T-Mobile, discussed the transformation of the “Uncarrier” brand and how T-Mobile utilizes its marketing efforts to differentiate itself in a competitive marketplace. Peter leads the brand, creative, and media teams, ensuring the brand is brought to life through impactful marketing across all consumer touchpoints.