Allison Schiff, AdExchanger

January 26, 2021, 03:01

Host: Jeremy Fain, CEO & Co-Founder, Cognitiv 

Guest: Allison Schiff, Managing Editor, AdExchanger

Episode Summary:

Allison Schiff, managing editor for AdExchanger (formerly senior editor), joins Hidden Layers by bringing her expertise in mobile, Facebook, privacy measurement, cross-device, and the app economy. We explore the impending elimination of third-party cookies and the search for alternative ID systems or contextual models, the impact of publishers taking control over first-party data on digital advertising, and the transformative role of artificial intelligence in the industry. 

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