Cory Berger, Grey Group Worldwide
Host: Jeremy Fain, CEO & Co-Founder, Cognitiv
Guest: Cory Berger, Chief Growth Officer, Grey Group
Episode Summary:
Jeremy interviews Cory Berger, Grey Group’s Chief Growth Officer (former Worldwide Chief Marketing officer), on Hidden Layers, discussing the impact of data, technology, and COVID-19 on brand marketing. They delve into Grey Group’s role in helping brands adapt their messaging, utilize data and AI, and showcase value to clients like Procter & Gamble and Volvo, including the development of the #DistanceDanceChallenge involving Berger’s daughter.
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