Elizabeth Bennett, Kraft Heinz
Host: Jeremy Fain, CEO & Co-Founder, Cognitiv
Guest: Elizabeth Bennett, Chief Digital and eCommerce Officer, Vytalogy Wellness
Elizabeth Bennett, former VP of Global eCommerce for Kraft Heinz (currently Chief Digital and eCommerce Officer, Vytalogy) joins Jeremy on Hidden Layers to discuss how the company has adapted during the pandemic by increasing production and transforming their online presence to meet consumer needs. They explore the power of first-party data in the CPG industry, enabling brands to understand consumer preferences, anticipate demand, and drive product development while offering a seamless digital experience for online grocery shopping.