Justin DeGeorge, Nespresso USA
Host: Jeremy Fain, CEO & Co-Founder, Cognitiv
Guest: Justin DeGeorge, Vice President of Brand Engagement, Nestle Health Science
In this episode of Hidden Layers, Jeremy interviewed Justin DeGeorge, Vice President of Brand Engagement at Nespresso Health (former vice president of marketing at Nespresso USA), discussing how Nespresso provides exceptional coffee experiences sustainably and adapts to customer needs. They explored Nepresso’s ability to serve customers during the pandemic as a D2C brand, replicating the sensory experience of coffee at home, and leveraging data and machine learning for customer understanding and loyalty, while emphasizing sustainability as a core mission.