Josee Larocque, Burton

October 06, 2021, 03:10

Host: Jeremy Fain, CEO & Co-Founder, Cognitiv 

Guest: Josee Larocque, Chief Operations Officer, Elevate Outdoor Collective

Episode Summary:

Josee Larocque, knows all about everything winter, having worked at Burton Snowboards for 22 years. Formerly Burton’s Senior Vice President of Operations, Larocque oversaw the company’s digital transformation on its journey to becoming a consumer-centric, digital-first retailer. Jeremy sat down with Josee to talk about Burton’s transition from wholesale to direct-to-consumer business, the internal changes required for digital transformation, last-mile delivery focus, and the impact of the pandemic on their plans.

Episode Links:

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