Josee Larocque, Burton
Host: Jeremy Fain, CEO & Co-Founder, Cognitiv
Guest: Josee Larocque, Chief Operations Officer, Elevate Outdoor Collective
Josee Larocque, knows all about everything winter, having worked at Burton Snowboards for 22 years. Formerly Burton’s Senior Vice President of Operations, Larocque oversaw the company’s digital transformation on its journey to becoming a consumer-centric, digital-first retailer. Jeremy sat down with Josee to talk about Burton’s transition from wholesale to direct-to-consumer business, the internal changes required for digital transformation, last-mile delivery focus, and the impact of the pandemic on their plans.