Huy Tran, Adidas
Host: Jeremy Fain, CEO & Co-Founder, Cognitiv
Guest: Huy Tran, Digital Planning Manager, Adidas
In this episode, Jeremy interviews Huy Tran, Manager of Digital Planning for Adidas. The two focused on data-driven marketing and its impact on the media mix as well as Tran’s use of deterministic data to inform messaging, ensure consistency, and maintain brand safety in programmatic media and performance marketing. The discussion also covered leveraging AI and quality data assets to enhance advertising effectiveness, addressing challenges such as understanding consumer engagement across channels and maximizing paid media amplification.