Alex Kuwada, FanDuel
Host: Jeremy Fain, CEO & Co-Founder, Cognitiv
Guest: Alex Kuwada, Growth Director, FanDuel
Alex Kuwada, FanDuel’s current Growth Director (formerly FanDuel’s Senior Manager of Media and Demand Generation), joins Jeremy on Hidden Layers to discuss the evolving digital media landscape and its impact on social betting. They delve into FanDuel’s ability to adapt during the COVID-19 pandemic, emphasizing the role of AI technology and the significance of first-party data integrations.