Andrea Brimmer, Ally
Host: Jeremy Fain, CEO & Co-Founder, Cognitiv
Guest: Andrea Brimmer, Chief Marketing and PR Officer, Ally
In this episode of Hidden Layers, Jeremy interviewed Andrea Brimmer, the Chief Marketing and Public Relations Officer of Ally Financial. They discussed how Ally successfully grew into one of the largest financial institutions without physical branches. We explored Ally’s digital strategies for customer acquisition, focusing on incremental growth, in-house data ownership, and the utilization of emerging platforms like Twitch to engage with younger demographics.