Andrea Brimmer, Ally

July 06, 2021, 03:07

Host: Jeremy Fain, CEO & Co-Founder, Cognitiv 

Guest: Andrea Brimmer, Chief Marketing and PR Officer, Ally

Episode Summary:

In this episode of Hidden Layers, Jeremy interviewed Andrea Brimmer, the Chief Marketing and Public Relations Officer of Ally Financial. They discussed how Ally successfully grew into one of the largest financial institutions without physical branches. We explored Ally’s digital strategies for customer acquisition, focusing on incremental growth, in-house data ownership, and the utilization of emerging platforms like Twitch to engage with younger demographics.

Episode Links:

Listen on Apple Podcasts

Listen on Spotify

Recent Blogs
Discover what the brain behind the brands can do for yours. Learn more
Lorem ipsum
Lorem ipsum