Alex Kubo, Burrow
Host: Jeremy Fain, CEO & Co-Founder, Cognitiv
Guest: Alex Kubo, VP of Growth & Digital, L Catterton
In this episode of Hidden Layers, Jeremy has an insightful conversation with Alex Kubo, former VP of E-Commerce and Digital Marketing for Burrow, (formerly VP of Growth & Digital, L Catterton) a renowned furniture company known for its stylish designs and innovative supply chain solutions. The two delve into how Burrow revolutionizes the luxury furniture industry by prioritizing convenience, applying a data-first approach, and focusing on customer-centric design, as well as discussing the importance of machine learning, targeted Facebook advertising, and understanding brand fundamentals for marketers.