Burke Morley, Purple Mattresses
Host: Jeremy Fain, CEO & Co-Founder, Cognitiv
Guest: Burke Morley, Founder, COPTER Consulting
Jeremy speaks to Burke Morley, Former VP of Brand and Executive Creative Director of Purple Mattress, about the brand’s revolutionary approach to the sleep and comfort industry. They discussed how Purple stands out in a competitive landscape, their adjusted outreach strategy, and the use of multiple touchpoints to create a distinct brand personality and enhance consumer experiences.