Insights & Research

The False Promises of Bid Shading

We partnered with independent research agency, Alter Agents, to conduct a mixed-mode research study that rigorously explores the complexities of today’s programmatic bidding environment. Our findings uncovered that the majority of digital media buyers are blindly trusting current practices, leaving behind at least $6.6 billion in savings on the table.

Download our research report to discover:

  • The vast knowledge gaps digital media buyers have surrounding bid shading
  • The performance pitfalls and costly implications of current bidding solutions
  • Intelligent Bidding: an innovative solution designed by media buyers for advertisers

Paper Bid Shading vs. Intelligent Bidding

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