Deep learning drives Cricket device sales and 7X in-store visits
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Drive in-store visits through online interactions
Identify new customer segments
Improve measurement of ad effectiveness
Drive in-store visitation of non-Cricket customers through a mobile display campaign during the 2017 holiday season.
Cut Cost Per Incremental Visit
Drove Incremental Lift on In-Store Visits
Improved Targeted Incremental Visits
Non-Incremental Visits Cut Costs
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Seasonal sales soar with custom deep learning.
Implemented Cognitiv Incremental during the 2017 holiday season to ensure holiday advertising identified new customer segments and untapped profits to drive in-store visits.
Engaged first-party, mobile user data combined with Cognitiv’s core technology, NeuralMind, to automatically train a custom deep learning algorithm tailored to discover non-cricket devices, highly likely to visit Cricket’s stores.
Cognitiv’s custom deep learning algorithm drove a 7X Incremental Lift on In-Store Visitation for Cricket and decreased the cost per visit by over 50%.
- Develop a training data set of all mobile devices that visited Cricket stores in the past 60 days.
- Create a custom deep learning algorithm tailored to discover non-Cricket devices highly likely to visit Cricket’s stores.
- Execute a custom deep learning bidding algorithm to automatically bid and optimize on programmatic exchanges and advertising performance in real-time.
- Drove the most successful lift campaign in the history of the retailer, with 773% increase in incremental in-store visitation.
- Execute dynamic bids on every impression to deliver a reduction in CPV by 60% and Incremental CPV by 50%.