Bufferin Powers Performance and Drives Awareness with Deep Learning
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Improve brand awareness in the U.S. market
Identify new customer segments
Drive site visits
Increase awareness of the Bufferin and Silka brands.
![woman taking aspirin](https://cognitiv.ai/wp-content/uploads/2021/01/GettyImages-1223673257-scaled-e1611687602411.jpg)
“Our partnership with Cognitiv has been a success on multiple fronts. We have been able to successfully leverage our first-party data to unlock insights into consumer behavior and use deep learning to reach new audiences for our product, increase sales and achieve incremental lift on a scale we had never previously been able to attain.”
- Rich Briddock, VP of Paid Media and Analytics, Cardinal Digital Marketing (Bufferin)
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Deep learning powering performance
Fun fact from this campaign: Performance was so strong that within just a few weeks of launching, the client sold out of available inventory and was forced to pause the campaign until supply was restocked. Safe to say performance expectations were exceeded!
- Combined OTT Video with Programmatic Display for a new product launch.
- Executed a custom deep learning programmatic display bidding algorithm to optimize campaigns to drive site visits in real-time.
- Optimized OTT video for completion rate amongst target audience.
- Campaign exceeded expectations and was temporarily paused when inventory sold out.
- 98+% video completion rate.
- Under $1.60 cost per site visit.
- 3-6x increase in customer engagement during the campaign.