Tier 1 Automotive
Deep learning helps brand reach new customers and drive 4x performance
Overview
Client
Industry
Automotive
Program Application
Display
Key Business Challenge
Identify new customers
Improve performance & effectiveness
Maximize customer lifetime value
Client objectives
Increase lead submissions for seasonal test drive sign-ups.
High-level Results
0
%
CPA decrease month over month
0
x
Performance increase with deep learning
0
Day timespan to become top performing display partner
The Solution
The Solution
Test drive sign-ups increase with custom deep learning.
A deep learning neural network was used to score and rank customers based on their likelihood of test drive sign-ups.
Cognitiv exceeded the luxury brand's campaign KPIs and out-performed all incumbent partners on plan within three months.
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