Tier 1 Automotive

Deep learning helps brand reach new customers and drive 4x performance

Overview Client
Industry Automotive
Program Application Display
Product
Key Business Challenge

Identify new customers

Improve performance & effectiveness

Maximize customer lifetime value

Client objectives

Increase lead submissions for seasonal test drive sign-ups.

High-level Results
0 %

CPA decrease month over month

0 x

Performance increase with deep learning

0

Day timespan to become top performing display partner

The Solution
The Solution

Test drive sign-ups increase with custom deep learning.

A deep learning neural network was used to score and rank customers based on their likelihood of test drive sign-ups.

Cognitiv exceeded the luxury brand's campaign KPIs and out-performed all incumbent partners on plan within three months.

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