Deep Learning DSP

This product is powered by Cognitiv’s most advanced deep learning algorithms. It is the only DSP with the ability to evaluate user and context in one unified auction in real-time, predicting the probability of conversion for every ad opportunity. Its flexibility sets it apart—marketers can bring their own custom business KPIs, such as incremental sales, customer lifetime value (CLTV), in-store foot traffic, or brand engagement metrics. The platform then optimizes campaigns to achieve these specific goals, ensuring your ad dollars are spent efficiently and effectively, driving measurable results tailored to your business.

Unlike other DSPs, we do not restrict ourselves by buying predefined audience segments, which can limit scale. Instead, our DSP integrates first-party data directly into its algorithms and combines it with contextual information from our 250 million-strong Device ID graph. This approach helps us understand what’s crucial in each moment, enabling us to scale effectively and discover new customers. The result is highly personalized and impactful targeting.

Any advertiser looking for data science-driven optimization and the ability to hit complex KPIs across devices, will benefit from this product. Access is granted through Cognitiv’s managed service, where a dedicated team assists in leveraging Cognitiv’s full potential for unparalleled programmatic campaign performance.