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What is ContextGPT, and how does it differ from traditional contextual targeting?
ContextGPT leverages large language models and deep learning technology to redefine contextual targeting. Unlike traditional methods that rely on keyword lists and domain matching, ContextGPT brings a human-like understanding of a web page’s content and sentiment, ensuring relevant ad placements aligned with your target audience’s current interests in real-time.
Can ContextGPT be used for campaigns focusing on privacy-centric targeting?
Yes. ContextGPT is designed for the privacy-centric media ecosystem, making it ideal for advertisers looking to reach audiences without relying on third-party cookies or personal user data. It identifies quality content based on context and sentiment, aligning with privacy regulations and consumer preferences.
How do I get started with ContextGPT for my advertising campaigns?
To begin with ContextGPT, advertisers can simply provide a media brief, brand description, or even campaign goals. ContextGPT's AI then analyzes and identifies suitable content, offering a list of URLs where ads can be placed for maximum relevancy and engagement. ContextGPT deals can then be sent to the DSP of your choice.
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