Case Study

Fizz, Fun, and First-Time Buyers: How AI Sparked Engagement for Welch’s Spring Campaign

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CLIENT OBJECTIVE

Welch’s aimed to boost consumer consideration and drive purchases of its Sparkling Juice during their Spring 2024 campaign.

High-Level Results

47%

higher engagement rate than the creative benchmark

25%

increase in click-through rates

Deep Learning At Work

Cognitiv’s algorithm delivered insights and optimization strategies by identifying high-intent consumers for Welch’s Sparkling Juice, analyzing celebratory content, and detecting patterns among users with a history of purchasing soda and juice.

Improve campaign effectiveness with Cognitiv.

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