Building AudienceGPT™: A Breakthrough in Dynamic Audience Creation

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‍Deeper Dives

Dive deeper into the latest insights, trends and expert opinions on deep learning, as it continues to transform marketing.
October 30, 2026
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Team Cognitiv
Employee Spotlight Series: Q+A with Dave Anderson
Meet Dave Anderson, the Senior Software Engineer helping Cognitiv prepare for the future of identity and attribution.
October 28, 2026
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Justin Murray
Context Matters: How Cognitiv Can Tell a Team From a Tiger
This football season, our insights team analyzed how NFL team names show up online, revealing why keyword targeting falls short and how ContextGPT closes the gap.
October 28, 2026
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Michael Muñoz
What ANA Masters of Marketing 2026 Revealed About AI and Human Judgment
Six takeaways from ANA Masters of Marketing 2026 on how P&G, Verizon, Clorox, and more are pairing AI with human judgment.
September 30, 2026
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Team Cognitiv
Employee Spotlight Series: Q+A with Luke Goldstein
From MetLife to MSG and beyond, Luke turns plans into live events. Meet our September Employee Spotlight.
September 23, 2026
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Maddie Michowski
What Does a Hotel Traveler Do the Hour Before Booking?
In the final hour before a traveler books, interest in a single hotel jumps 10x. Here is what happens inside that window.
September 15, 2026
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Jennifer Newman
The Three Pillars of Smarter CTV Targeting
Three pillars working in sync to support one smarter CTV strategy. Here's the difference between a CTV campaign that performs and one that just runs.
September 10, 2026
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Maddie Michowski
Fanatics Betting & Gaming Stopped Chasing Every Bettor
Every sportsbook is chasing the same high-value bettor. Fanatics decided that race was not worth running and built a different playbook.
August 25, 2026
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Team Cognitiv
Employee Spotlight Series: Q+A with Rucha Khopkar
She debugs models by day and dreams up pottery mugs by night. Meet Rucha, our August employee spotlight.
August 17, 2026
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Veerprit Belford
No Ghosting, No Guessing: Here's Exactly What to Expect When You Interview at Cognitiv
What to expect at every stage of our hiring process, plus our approach to AI and interview preparation.