Case Study

Fizz, Fun, and First-Time Buyers: How AI Sparked Engagement for Welch’s Spring Campaign

Unlocking the Elusive Gaming Audience

Refining the Fashion Frontier: Creating New Brand Loyalists

Sailing to Success: How Sequential Messaging Boosted A Cruise Brand’s Full Funnel

Helping Luxury Retailers Find New Audiences and Drive Revenue

Precision Targeting in Pharmaceutical

Steering Towards Change: Uncovering the Shift in Buyer Mindset

Soda Meets Savvy: Top Beverage Brand Increases Engagement with Gen Z

Driving New Customer Purchases and Improving Campaign Effectiveness

Streamlining Lead Generation Through Custom Algorithms

Santa Fe: A Different Approach for 'The City Different'

Style Meets Science: Driving Incremental Store Visits

Charting New Waters: Helping Cruise Line Find Ready-to-Convert Prospects

CLIENT OBJECTIVE

This agency faced a dual challenge with their luxury retail client: increasing in-store visits while ensuring that these visits were incremental with a direct impact on behavioral store visit lift.

High-Level Results

81%

below CPSV goal

29%

incremental lift in store visits

$3.3M

in incremental sales

Deep Learning At Work

Cognitiv’s model combined data with deep learning to transcend basic geo-fencing, propelling store visits for distinct groups like holiday gift-seekers and vacation planners.

Discover the power of deep learning for driving in-store visits.

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