The Evolution of Adtech: Key Trends to Watch in 2025

Our recent Ad Age panel discussed DTC customer acquisition strategies beyond search and social, featuring insights from Hippo, Blume, and Thistle on their pandemic-influenced efforts.

This is why it’s especially meaningful for Cognitiv to share that we have been shortlisted for Digiday’s 2021 Worklife Awards for Most Collaborative Culture.

The marketing industry is ever-evolving, with new technologies emerging daily. Currently, SaaS is the dominant trend, offering agencies and brands transparent campaign control.

With in-person events rare, I enjoyed connecting with fellow marketers at CommerceNext. My roundtable focused on customer acquisition beyond search and social.

Cognitiv is proud to be a finalist for the Digiday Technology Awards, shortlisted for Best Buy-Side Programmatic Platform for 2021.

Despite being my first in-person event and Nevada's mask rules, Groceryshop in Las Vegas felt normal. Here are key trends in the grocery industry from this year’s panelists.

We are excited to announce that Cognitiv has been shortlisted for Best Demand-Side Technology by the AdExchanger Awards, recognizing innovation in digital marketing.

To evoke the spirit of Cannes Lions while showcasing deep learning, it's essential to keep the experience fun and foster connections after a challenging year.

Marketing jargon can confuse even pros. CPA (cost per acquisition) is common, but what does it mean, and is it the best KPI for your ad campaigns?