The Evolution of Adtech: Key Trends to Watch in 2025

Marketing jargon can confuse even pros. CPA (cost per acquisition) is common, but what does it mean, and is it the best KPI for your ad campaigns?

In June of 2020, Apple’s new IDFA rules shook advertisers, impacting mobile ads. What drove Apple’s move, and how will it affect publishers and Facebook’s response?

Self-driving" likely brings cars to mind, but the same principle—automation without human oversight—applies to media buying through deep learning.

Implementing deep learning may seem daunting, but any marketing team, even without AI experience, can succeed with the right tools.

Welcome to Deeper Dives, our new blog covering the latest in deep learning, martech, and all you need to succeed in the digital marketing world.