Case Study

Fizz, Fun, and First-Time Buyers: How AI Sparked Engagement for Welch’s Spring Campaign

Unlocking the Elusive Gaming Audience

Refining the Fashion Frontier: Creating New Brand Loyalists

Sailing to Success: How Sequential Messaging Boosted A Cruise Brand’s Full Funnel

Helping Luxury Retailers Find New Audiences and Drive Revenue

Precision Targeting in Pharmaceutical

Steering Towards Change: Uncovering the Shift in Buyer Mindset

Soda Meets Savvy: Top Beverage Brand Increases Engagement with Gen Z

Driving New Customer Purchases and Improving Campaign Effectiveness

Streamlining Lead Generation Through Custom Algorithms

Santa Fe: A Different Approach for 'The City Different'

Style Meets Science: Driving Incremental Store Visits

Charting New Waters: Helping Cruise Line Find Ready-to-Convert Prospects

CLIENT OBJECTIVE

A major gaming brand faced the challenge of reaching historically elusive audiences for its annual on-platform store sales event, without relying on cookies or first-party data.

High-Level Results

83%

lower CPUR than the $0.40 benchmark

62%

lower CPUR than competing vendor in same time frame

75%

of U.S adults aged 18-24 will play video games in 2024

Generative AI At Work

ContextGPT’s ability to interpret the complexities of online content resulted in a hyper-targeted campaign that matched the right message to the right gamer in the right context, dramatically outperforming the client’s benchmark.

Reach the right audiences every time with Cognitiv.

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