As VP of Marketing, Justine oversees all aspects of Cognitiv’s marketing efforts including branding, product marketing, digital media, content development and PR. With over a decade of experience working in ad tech, Justine brings with her a strong track record of building, growing and effectively promoting B2B brands. Before joining Cognitiv, Justine served as Senior Director of Marketing at Sightly, where she led a rebrand for the performance advertising company, evolving the brand positioning in-market.
Prior to Sightly, Justine was Director of Marketing at The Exchange Lab, a programmatic media buying company that was ultimately acquired by WPP. At The Exchange Lab, Justine was one of the first hires in the Toronto office, ultimately moving to NYC to help expand the start-up into the U.S. market. This meant working on strategic marketing efforts at a pivotal time leading up to the acquisition. Justine holds a BA from New York University, and a Master’s Degree in Broadcast Journalism from Emerson College in Boston.