Deep Learning for Performance Advertising
Drive better outcomes to future-proof the success of your business.
- Optimize media spend
- Measure ROI
- Incrementality at scale
- Maximize first-party data
- Discover audience segments
- Activate customers’ path to purchase
What is deep learning?
Deep learning refers to the use of multi-layer artificial neural networks to learn custom algorithms directly from data.
Artificial neural networks are modeled after structures in the human brain, and as a machine learning tool they are able to discover complex patterns in data that humans and older machine learning techniques are unable to find.
These pattern recognition abilities now allow computers to perform tasks that were previously impossible, which is one reason the term Artificial Intelligence is once again in vogue.
Leveraging large amounts of data, Cognitiv’s NeuralMind platform uses deep learning to accurately predict consumer behavior and deliver measurable performance from the leading artificial intelligence marketing company.
From self-driving cars and voice search to weather prediction and health care advancements, deep learning is powering innovation across industries.
Grow your business’ overall long-term performance.
Our core AI marketing platform, NeuralMind, improves data-driven decision making, accurately measures ROI on marketing investment, and drives key business outcomes across the customer journey. By ingesting vast amounts of first and third party customer data, NeuralMind autonomously builds custom algorithms tailored to exceed your KPIs.
The performance of our deep learning models relies on the quality and form of the data fed into the model. Cognitiv’s deep learning experts have invested years developing advanced data processing techniques that allow our models to succeed. Achieve powerful, repeatable performance across any application and vertical with turn-key marketing solutions at scale.
Predict Future Actions
Analyze audience interests at a granular level.
Drive Conversions at Scale
Optimize offers to engage audiences through path to purchase.
Drive action in real-time rather than weeks or months.
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Deterministic, First-Party Data
We ingest your first-party data to build a custom algorithm unique to your brand and campaign goals.
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Custom Deep Learning Algorithms
Better predict your target audience and drive conversions.
A custom deep learning algorithm decides who to show an advertisement at the ideal moment, selecting the specific type, placement, and time. This targeted approach uses first-party, deterministic data to autonomously train a model tailored to the unique business challenges marketers set out to solve. These algorithms improve overtime, understand complex data patterns, reasoning with speed, efficiency, and at scale.Learn more about how our custom deep learning algorithms can help you discover new customers and drive business.Learn more
Increase your spend to get results that scale across all channels.
Target your desired KPIs. Algorithms evolve behaviour based feedback.
Reach the right audience, in the right place, with the right message, at the right time.
Profit from algorithms that adapt in real-time.
We partner directly with our clients to educate their teams on deep learning, teaching them how to accelerate their performance with our technology. Our hands-on support and personalized solutions ensure each brand’s performance is optimized to its full potential as we ready the client for this new era in marketing.
Dedicated data scientists and deep learning experts embed with your data analytics and marketing teams to educate on deep learning and provide strategic consultation on marketing performance.
From onboarding through post campaign analysis, our experts deliver comprehensive support tailored to your goals and key performance indicators.
Optimization & Analytics
On-demand insights, analytics, and campaign metrics, all in real-time. Custom reporting delivered across all strategies, breaking down how and where Cognitiv’s technology is achieving your goals.