Top Beverage Brand
Soda Meets Savvy: ContextGPT Helps Top Beverage Brand Increase Engagement with Gen Z
Overview
Client
Industry
CPG
Program Application
Desktop & Mobile Display
Key Business Challenge
Increase target audience engagement
Increase unique reach
Increase new product awareness
Client objective
A beverage industry giant faced the challenge of engaging the elusive Gen Z demographic in their summer campaign. Traditional targeting methods were falling short, unable to keep pace with the ever-evolving interests of this dynamic group.
High-Level Results
0
%
increase in VCR
0
%
above brand VCR benchmark
Generative AI At Work
Generative AI At Work
The Custom Prompts Difference:
The campaign marked a significant increase in Gen Z awareness, achieving a remarkable 23% uplift in VCR by tapping into newly identified content categories resonant with Gen Z.
Over-Indexed Gen Z Content Areas:
• Thriving Thrift Store Culture
• Inclusivity Driven Activism
• Dorm DIY Décor Trends
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