Leading Cruise Line
Sailing to Success: How Cognitiv's Sequential Messaging Boosted a Cruise Brands Full Funnel
Overview
Client
Industry
Travel
Program Application
CTV Display
Key Business Challenge
Drive new qualified leads
Increase target audience engagement
Improve campaign effectiveness
Client objective
A leading cruise line aimed to increase the number of qualified leads and conversions for their cruise offerings.
High-Level Results
0
%
outperformed CTV CPA benchmark
0
%
outperformed blended CPA benchmark
0
%
increase in CVR
Generative AI At Work
Generative AI At Work
By going beyond ACR and content targeting in CTV to look at the full user journey to determine intent, Cognitiv was able to drastically improve CPA across the entire funnel.
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