Deepak Jose, the Global Head of ODDA Analytics Solutions of Mars (former Digital Business Strategy and Advanced Analytics Head for Mars), joins Jeremy on Hidden Layers to discuss how Mars utilizes machine learning and data analytics for internal transformation and consumer outreach. They explore the efficient use of artificial intelligence by Mars’ analytics team to solve business problems and the company’s unique approach of simultaneous small-scale experiments that can be globally scaled for increased efficiency, profitability, and customer value across product offerings.