The brains behind our brand

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Welcome back to our series, “The Brains Behind Our Brand,” where we spotlight the outstanding individuals propelling #TeamCognitiv to new heights. Today, we’re thrilled to feature Dale Neves, our Senior Client Success Manager, whose unwavering dedication and expertise have profoundly influenced both our clients and our company. Dale exemplifies the passion and commitment that defines the Cognitiv team.

He also recently celebrated a new promotion at home—welcoming his second child!

Dive into the spotlight to learn more about Dale’s background, passion for our technology and clients, and more.

Join us as we celebrate our June employee spotlight, Dale Neves.

Pronouns: He/Him

Role: Senior Client Success Manager

Team: Client Success

Cognitiv Tenure: 8+ months

How would you describe your job to someone who doesn’t work in client success?
The obvious aspect of client success is forming close relationships with clients and ensuring the success of their campaigns. The less obvious but equally important piece is that client success acts as the lead project manager, linking the external needs of the client internally across various teams to ensure we are set up to exceed expectations.

Can you share a bit about your background and how you landed at Cognitv?
I have been in advertising for 10 years, working in various roles mainly focused on programmatic advertising. Having worked at previous companies that concentrated on performance metrics, I was impressed with Cognitiv’s technology. I was also drawn to their investment in fostering an incredible employee culture. These are the main reasons I decided to join this amazing team!

What is your favorite part of your role at Cognitv?
I love working closely with clients to take an idea and help them grow it into a successful campaign. Showing our clients how our tech can perform is a cool experience. I also love working with so many talented, collaborative teams and individuals daily. I have learned a lot from so many people.

Which of Cognitv’s brand pillars resonates with you the most and why?
Partnership is a key part of what makes our client success team so great and fun to work for. We are always solution-oriented and strive to do our best to help our clients grow.

Can you share an accomplishment or project you are most proud of from your time at Cognitiv? Tell us about it.
Forming strong relationships with clients and helping to prove the effectiveness of Cognitiv’s advanced deep learning tech. One that specifically comes to mind is a luxury retail client. We successfully became their best-performing partner and I worked very closely with them from a strategic perspective.

Who inspires you the most within the Cogntiv team?
Since I started, Vivi Nguyen has done an incredible job building out so many of our processes and workflows to give CSMs the best chance to succeed. So much has changed since I have been here, and she has been instrumental in moving our team in a positive direction for growth.

What is the best book you’ve ever read?
‍Kite Runner

What is one series you’d recommend to a friend?
I love ‘It’s Always Sunny in Philadelphia.‘ If I’m looking for something to make me laugh, I always watch it.

What’s the best piece of advice you’ve ever received?
Luck favors the prepared

Let’s end with a fun fact! Tell us something unique about you – maybe your Astrology sign, a talent, your favorite vacation spot, etc.
My go-to fun fact is that I am a twin! Although we are technically fraternal twins, I am convinced we are identical.

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