Case Study

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CLIENT OBJECTIVE

Arm Candy was looking to decrease cost-per-lead while simultaneously improving the quality of programmatic leads for their client, Industrious.

High-Level Results

64.3%

CPL decrease in April

84.2%

CPL decrease in May

Client Quote

“Cognitiv has been the highest-performing prospecting audience for display, period! It drives a 90% lower CPA compared to other audiences we have tested since October.”

- Zach Thompson, Director of Ad Operations, Arm Candy

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Learn how Cognitiv leveraged Industrious' first-party data for better scaled performance.

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