Case Study

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Helping Luxury Retailers Find New Audiences and Drive Revenue

Precision Targeting in Pharmaceutical

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Soda Meets Savvy: Top Beverage Brand Increases Engagement with Gen Z

Driving New Customer Purchases and Improving Campaign Effectiveness

Streamlining Lead Generation Through Custom Algorithms

Santa Fe: A Different Approach for 'The City Different'

Style Meets Science: Driving Incremental Store Visits

Charting New Waters: Helping Cruise Line Find Ready-to-Convert Prospects

CLIENT OBJECTIVE

As it prepared to launch its new FDA-approved oral treatment, this global pharmaceutical company looked for a partner capable of supporting its robust campaign needs.

High-Level Results

47%

lower CPS than the client benchmark

2x

increase in total site sessions MoM

11%

CVR to benchmark

Deep Learning At Work

Cognitiv’s model iterated at the impression level, applying real-time optimizations to identify new high-value consumers and drive a cost per session well below the benchmark.

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Discover the power of deep learning for pharmaceuticals.

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