Case Study

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CLIENT OBJECTIVE

As it prepared to launch its new FDA-approved oral treatment, this global pharmaceutical company looked for a partner capable of supporting its robust campaign needs.

High-Level Results

47%

lower CPS than the client benchmark

2x

increase in total site sessions MoM

11%

CVR to benchmark

Deep Learning At Work

Cognitiv’s model iterated at the impression level, applying real-time optimizations to identify new high-value consumers and drive a cost per session well below the benchmark.

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A person

Discover unexpected customers with deep learning. ‍

Meet Marcus, a gardener who conquers his allergies.

Discover the power of deep learning for pharmaceuticals.

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