The Evolution of Adtech: Key Trends to Watch in 2025

This year's International Women’s Day theme, “Inspire Inclusion,” aligns with Cognitiv’s mission to empower all, beyond quotas and ticking boxes.

As eTail Palm Springs 2024 wraps up, the key takeaway was clear: adapting strategies is crucial in today’s evolving digital landscape.

Earlier this month, SVP of Sales Meredith Tehan was honored as one of She Runs It’s 2024 Working Mothers of the Year. Her story is about balancing motherhood and career, driving diversity, and setting an inspiring example for her team and son.

Welcome back to our Employee Spotlight Series! We are excited to continue highlighting the amazing individuals driving Cognitiv’s success. This month: Vivi Nguyen!

At the MediaPost Pharma Summit, speakers tackled topics from bridging the HCP-patient gap to powering creativity under regulations and reaching patients early.

What do advertising and Valentine’s Day share? Both thrive on creating emotions, tapping into cultural and societal expressions of love.

Welcome to our monthly spotlight series, "The Brains Behind Our Brand," celebrating the diverse talents driving innovation at Cognitiv.

Last week in Vegas, adtech gathered at CES, dubbed the “most powerful tech event.” AI, cookie deprecation, and inclusivity were hot topics.

This month, the ANA's Multicultural Marketing Conference addressed U.S. demographic shifts and strategies for nuanced, effective marketing.