Executive Team Member
Executive Team Member

Jason Pellegrino

VP, Human Resources
Biography

As the VP of Human Resources, Jason oversees all areas of Human Resources and Talent Acquisition. With over a decade of experience being a strategic HR partner to senior leaders, Jason has a passion for partnership, building strategic HR programs and developing a positive company culture. Jason holds a BA from Rider University in Human Resources, and a Master’s Degree in Human Resource Development from Drexel University. Jason joins us at Cognitiv, originally from the pharmaceutical industry where his main focus was on the support and development of commercial teams. In Jason’s previous roles, he built and supported programs such as commercial training rotational programs, development of career paths and progressions, management and leadership training seminars and performance management programs. Additionally, Jason has extensive experience in talent acquisition, where he has developed formalized recruitment

processes and helped companies grow in overall headcount year over year. At Cognitiv, Jason has brought structure to the Human Resources and Talent Acquisition team by fostering a culture of open and constant feedback, built Cognitive University, a comprehensive onboarding program, and focused on hiring top talent, thus growing the company by 70% over the last 2 years. Jason decided to make a transition from the pharmaceutical to the adtech industry in 2022. Jason believes the adtech industry embodies the forefront of innovation with an emphasis on data-driven insights and personalized marketing strategies. Adtech aligns seamlessly with Jason’s passion for leveraging technology to drive impactful change. Jason is ready to continue contributing his expertise in human resources and strategic leadership to shape the future of digital advertising, while continuing to foster talent and drive organizational excellence in this rapidly evolving industry.

Cognitiv
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