Deep learning is a technique within the broader field of machine learning. It’s what allows a computer to “see” (think self-driving cars or Facebook’s image identification), listen (like Alexa or Siri) and recognize complex patterns. Thanks to the benefits of deep learning, many industries are undergoing rapid change and improvement
The term “deep learning” refers to the use of large artificial neural networks in machine learning. Artificial neural networks were invented in the 1940s as a way to simulate and better understand our own brains. Initially, these networks had to be small due to the limited computing power available, and were only capable of simple forms of learning. However, with the advent of the internet age, the rise of big data, and the remarkable computing power of today’s CPUs and GPUs, it is now possible to train large artificial networks containing millions of neurons. In fact, these networks have proved capable of exceeding human performance in many cognitive domains.
WHAT DEEP LEARNING MEANS FOR ADVERTISING
The decisions marketers make when choosing how to spend their budgets are remarkably complex. They must decide which customers to target and in what context, which creative and format to use, and the vendor that will execute the campaign. These decisions each impact one another.
The ad that works for one set of customers may not work for another.
Marketers must manually sift through huge data sets from multiple sources to inform their decisions, which increases their workload and the potential for mistakes.
Deep learning is perfectly suited to help marketers answer these questions in a data-driven way that leads to results. Manual optimization by humans are inefficient; they cannot digest the quantities of data needed to predict human behavior and optimize campaigns to their maximum effectiveness. Additionally, other machine learning techniques, such as logistic regression or decision trees, are not capable of fully leveraging that data.
Deep learning can recognize complex patterns in high dimensional data to discover pockets of revenue that others have missed. That's why Cognitiv was founded as the first deep learning marketing company.
New to deep learning?
Dive deeper into the evolution of AI, and learn how deep learning and artificial neural networks have pushed machine learning to the next level. Neural networks are explicitly engineered to be able to recognize complex patterns and now, for the first time ever, they are enabling human-like insight and learning in computers.
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Hidden Layers, the new podcast from ad industry veteran Jeremy Fain, connects with some of the world’s leading experts in and around the disciplines of deep learning, neural networks, machine learning and data-backed insights to understand the implications of each, how they're evolving, and intersect with the art and science of our everyday lives. Each episode is intended to gives listeners access to short, informative breakthrough stories and updates on the latest industry developments from the best and brightest experts in their respective fields.