NEW YORK (PRWEB) SEPTEMBER 17, 2018
Cognitiv, the first company to develop neural network technology for marketers, today announced that its NeuralMind™ platform has won the Digiday Technology Award for Best Mobile Marketing Platform. The Digiday Technology Awards recognize technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. Winners will be honored at the Digiday Awards gala on November 14th in New York City.
During a live streamed event to announce the winners, the judges remarked, "Cognitiv has clearly revolutionized the brand's approach to targeting potential customers" and “Cognitiv is a novel approach to the problem (of overwhelming customer data) using emerging technology.”
“We are honored to have been chosen by Digiday for our leading mobile advertising platform that is providing marketers with never before seen targeting and conversion accuracy,” said Jeremy Fain, CEO and co-founder of Cognitiv. “Cognitiv is training computers to play the game of marketing and we believe every marketer deserves their own customized AI. Through our deep learning platform, we are able to personalize algorithms that better predict consumer behavior and we are thrilled to be recognized for our unique advantage in driving higher performance.”
Cognitiv provides marketers with the first self-learning, fully automated, custom buying algorithms. NeuralMind combines a marketer's own data with deep learning to buy media programmatically or build custom audiences. A marketer's first-party data is pumped into Cognitiv's NeuralMind platform, combined with 2nd and 3rd party data assets, and deep neural networks are automatically created, trained, and executed based on a marketer's desired outcome. Any measurable KPI, such as conversions, test-drive signups, purchases, website visits, and even store visits, can be turned into algorithms that more effectively find new customers or drive incremental sales from existing customers.
Cognitiv's NeuralMind system ensures that the neural networks are constantly learning and adapting, so the neural network algorithms get more effective over time. Cognitiv’s capabilities include custom look alike modeling, full bidding into RTB marketplaces, offline CRM scoring, mobile application revenue optimization, and keyword optimization.
Cognitiv is the technology powering IBM Watson Advertising products and is the first neural network technology that unearths patterns of consumer behavior so marketers can accurately pinpoint consumers who want to buy or further engage with their products. Cognitiv solves a formerly unsolvable problem for marketers: How to use Big Data to precisely buy ads that target the right consumers, at the right time, in the right place. It is the only solution that delivers automated, custom, self-learning algorithms to brands and the results have been seen to be up to 20X more efficient. Cognitiv was founded in 2015 and has offices in NY and Bellevue.