Cognitiv, the first self-learning, fully automated neural network technology available for marketers, today announced its award winning NeuralMind™ deep learning platform has been named a finalist in the Best Demand-Side Technology Category for the Inaugural AdExchanger Awards program. The AdExchanger Awards are designed to recognize and celebrate the advertising and marketing community’s top achievers, and those who have made the most meaningful impact on the industry this past year.
Winners will be announced at PROGRAMMATIC I/O San Francisco on April 29, 2019, where more than 100 expert speakers and 1,500 attendees will gather to learn and discuss the latest in programmatic media and marketing.
“Advances in machine learning mean computers, for the first time, can play the game of marketing better than humans,” said Jeremy Fain, CEO and Co-founder of Cognitiv. “Cognitiv is the first and only company solely dedicated to making this a reality. We are pleased to be recognized by industry leaders for our progress in making advanced AI technology available to marketers.”
Cognitiv uses marketer's own first-party Big Data to predict what current and potential customers will do when exposed to marketing messaging. A marketer's first-party customer data is pumped into NeuralMind and deep neural networks are automatically created, trained, and executed based on a marketer's desired outcome. Any measurable KPI, such as conversions, test-drive signups, purchases, website visits, and even store visits, can be turned into algorithms that more effectively find new customers, drive incremental sales from existing customers, and deliver insights into what the algorithms see as favorable attributes.
Fain continued, “We believe every marketer deserves their own, custom-built AI and shouldn't have to wait years for it, so we've built technology to make that happen.”
Cognitiv partners with agencies and marketers to help them understand what their algorithms are doing, educate them on the newest capabilities of deep learning, and how their first party data can be made even more useful for many different types of marketing outcomes.
Cognitiv is the first marketing AI company to offer plug-and-play deep learning products that enable marketers to improve results through custom algorithms. Cognitiv’s award winning technology creates and executes self-learning, fully automated deep neural networks for multi-touch, full-funnel marketing campaigns. Cognitiv allows marketers to predict customer behavior and more accurately target potential customers, improving return on ad spend. As the only company that provides custom deep learning algorithms to brands, Cognitiv's solutions have been shown to be up to 20 times more efficient than industry solutions. Learn more at cognitiv.ai, follow us on Twitter, on LinkedIn, and on Facebook.